You run the company. We run the work that shouldn't need you.
Most founders who find this page aren't a fit. See if you're one of the four
A small team that builds your personal brand and runs your marketing, software and automation.
Then, every quarter, we show you what it saved. You give us one 30-minute call a week.
Why only four. Each client gets a quarter of our week and Kishan's direct attention. A fifth would take time from the other four.
Your name is the asset. We build it first.
Buyers, hires and investors look up the founder before they trust the company. So your personal brand is the first thing we build, and the rest of the work is built around it.
Position
What you are known for, in one sentence, and a profile that says it.
Voice
LinkedIn writing that sounds like you, from one 30-minute recording a week.
Presence
Short video and articles that show up in search and in AI answers.
AI content automation
One recording becomes a month of posts, clips, carousels and articles. You approve; the system publishes.
The chair register.
Every engagement is listed here, without names. When all four chairs are taken, this shows the date the next one opens.
Available to apply for.
Available to apply for.
Available to apply for.
Available to apply for.
Updated 10 November 2026.
"Fourth Chair will hold no more than four engagements at once. If it ever does, you may end the agreement immediately and receive a full refund of the current quarter's fee."
Once a chair is taken, you can ask on the call to speak with that client about how much of our time they get.
For owner-led businesses making $1M to $10M a year.
| Your revenue | Our honest advice | Fee as share of revenue |
|---|---|---|
| Under $1M | Too early for this. Start with a monthly plan at the main practice, from $599 a month. | Too heavy |
| $1M to $2M | Partner. Growth run for you, measured every quarter. | 1.8% to 3.6% |
| $2M to $10M | Private. Growth plus the software and automation behind the business. This is who we are built for. | 0.7% to 3.6% |
| $10M to $50M | You probably have a team, or should. We work beside it on one defined piece: the founder's own voice, or one system built end to end. | Under 0.7% |
| Over $50M | Build in-house. At your scale you need people on your payroll, inside your controls. We take single projects only, quoted one at a time. | Per project |
For a marketing budget, the US Small Business Administration guideline is 7 to 8% of revenue for businesses under $5M. The advice for larger companies is our judgement, and we would rather lose the work than give you the wrong answer.
Only need one thing? At any size, a single website, app or automation is scoped and priced on its own, from $2,499.
How it works.
Find the leak
Two weeks. We put a dollar figure on every hour and cost the business is wasting.
Build the fix
Custom software, AI agents and automation, designed, built and deployed.
Grow the name
Your personal brand first: LinkedIn, search and video in your voice, from one recording a week.
Lock it down
NDA, data agreement and deletion, all in writing.
Prove it
Every quarter: hours saved, cost cut and revenue traced, against our fee.
Most owners have tried AI. Few have it running the business.
That gap is the work we do.
Time etc and Censuswide survey of 251 US entrepreneurs, 2023. Goldman Sachs 10,000 Small Businesses survey, 2026.
| In-house | US dollars a year |
|---|---|
| Marketing manager | 166,790 |
| Software developer | 135,980 |
| Web and interface designer | 104,000 |
| Video editor | 75,420 |
| Total, salary only | 482,190 |
US median pay, Bureau of Labor Statistics, May 2025. You do not get four full-time people from us: you get the work those roles would do, from a small team using AI.
What is included.
| Partner | Private | |
|---|---|---|
| Find | ||
| Two-week leak audit, costed in dollars | Yes | Yes |
| Quarterly statement of value against our fee | Yes | Yes |
| Grow | ||
| Founder personal brand: positioning, profile and voice | Yes | Yes |
| AI content automation: one recording becomes posts, clips and articles | Yes | Yes |
| LinkedIn writing in your voice | Yes | Yes |
| Articles for search and AI answers | Yes | Yes |
| Short video, about 20 a month from one recording | Yes | Yes |
| Website rebuild, then monthly improvements | Yes | Yes |
| Build | ||
| Custom apps and internal tools, from design to deployment | – | Yes |
| AI voice agent for missed calls and bookings | Yes | Yes |
| Follow-up automation | Yes | Yes |
| Reporting automation and dashboards | – | Yes |
| Maintenance of everything we build | – | Yes |
| Support | ||
| Weekly 30-minute call | Yes | Yes |
| Priority support, answered within one business day | – | Yes |
| A direct line to Kishan | – | Yes |
| Protect | ||
| NDA, data processing agreement and deletion in writing | Yes | Yes |
Your data stays yours.
Confidentiality
NDA signed before you share anything. Everyone on the team is bound by it.
Data agreement
A data processing agreement is part of every contract.
Access
We work inside your accounts, with the least access needed and two-factor sign-in on.
Devices
Encrypted work devices only. Nothing on personal machines.
AI tools
Set so your data is never used for training.
Deletion
Everything deleted when the work ends, confirmed in writing.
We hold no SOC 2 or ISO certificate, and we will not pretend to. These six controls go into your contract word for word.
Your week with us.
| Fourth Chair | Agency | Freelancers | In-house | |
|---|---|---|---|---|
| Answers for | Value against the fee | Deliverables | Tasks | Their function |
| You manage | One call a week | Account managers | Each person | Hiring, payroll |
| Covers | Growth, software, automation | Usually marketing | One skill each | One role each |
| Data in writing | NDA, agreement, deletion | Varies | Rarely | Inside your company |
| Clients | Four | Dozens | As many as fit | You only |
The agency, freelancer and in-house columns describe typical arrangements, not any specific firm.
Pricing.
Growth, run for you and measured. Fits from about $1M in revenue.
Everything in Partner, plus the systems behind your business. Fits from about $2M.
Terms. Billed quarterly. Three-month minimum, then 30 days' notice. You own everything we build.
Why only four. Each client gets a quarter of our week and Kishan's direct attention. A fifth would take time from the other four, so there is no fifth. It is written into the contract, with a full quarter's refund if we ever break it. See the chair register.
Only need one thing? A single website, app or automation is scoped on its own, from $2,499, through the main practice.
Same hands. Different depth.
Kishan runs two things. The main practice sells services by the month. Fourth Chair takes responsibility for a result, for four businesses.
| Fourth Chair | Main practice | |
|---|---|---|
| What you buy | An outcome: your name built, time back and cost removed, measured | Services you choose: content, video, a website, SEO |
| Where it starts | With a two-week audit of where time and money leak | With the service you asked for |
| What gets built | Whatever the audit shows, including custom software | What is on the plan |
| How it is reported | A quarterly statement of value against the fee | A monthly report of the work |
| Kishan's time | A quarter of the week each, across four | Shared across up to six monthly clients |
| Your data | NDA, data agreement and deletion in the contract | Standard terms |
| Price | $36,000 or $72,000 a year | $599 to $2,999 a month |
If a monthly plan covers what you need, take the monthly plan. We will tell you on the call which one fits.
What we do not promise.
No guaranteed followers, rankings or revenue. We promise the work, a quarterly statement of what it saved and earned, and an honest answer.
If our two-week audit cannot show value above the fee, we tell you and you walk away.
Short answers.
What is Fourth Chair?
A private operating partner for founders, led by Kishan Kr Soni. A small team builds your personal brand, runs your marketing, software and automation, and reports the value each quarter.
Who is it for?
Owner-led businesses making $1M to $10M a year in the United States, Canada and Australia.
Why only four clients?
Each client gets a quarter of our week and Kishan's direct attention. A fifth would take time from the other four.
How do I know you only take four?
It is in the contract: if Fourth Chair ever holds more than four engagements at once, you may end the agreement immediately and get the current quarter's fee back. The chair register on this page shows every engagement, and once a chair is taken you can ask on the call to speak with that client.
How is my data protected?
NDA and data agreement before work starts, work inside your accounts on encrypted devices, AI tools set not to train on your data, and deletion confirmed in writing.
Who runs it?
Kishan Kr Soni, working remotely with founders worldwide. He is training as a Chartered Accountant, which is why every report is in dollars. His main practice, kishankrsoni.com, serves smaller businesses with monthly plans and single projects. Fourth Chair is the same work at full depth, for four businesses at a time.